The Real Brokerage Inc. (“Real” or the “Company”), one of the international, technology-powered real estate brokerage, recently announced that Dre Madden will join its executive team as Chief Marketing Officer(CMO).
Madden will be responsible for driving brand awareness, increasing corporate visibility and implementing a strategic roadmap to scale the company’s agent base. As a proven growth marketer, she will help expand Real’s national and international footprint and increase demand generation through corporate events, field marketing and content strategy. Additionally, as Chief Marketing Officer, she will be instrumental in showcasing the company’s industry-leading technology and launching future innovations in the marketplace.
“I began my career in the startup space, so I could see right away that what CEO Tamir Poleg and the team have built is special,” said Real Chief Marketing Officer Dre Madden. “The company’s technology platform, competitive agent offerings and strong collaborative culture puts Real in an optimal position to take its marketing to the next level.”
Madden is a multi-faceted marketing leader with more than 20 years of digital and brand experience. In addition to building growth-driven functions at StubHub, OpenTable and Rodan + Fields, Madden most recently served as Chief Marketing Officer for luxury-focused, technology-driven startups in Silicon Valley. She holds a master’s degree in business administration with a marketing concentration from Santa Clara University and a bachelor’s degree with high honors from the University of California at Santa Barbara.
“We’re excited to have Dre join our executive team and look forward to partnering with her to grow our brand,” said Chairman and Chief Executive Officer Tamir Poleg. “Her skills and experience align perfectly with where we are as an organization, and her insights will be invaluable as we continue to grow.”