Travel + Leisure Co. and Allegiant sign a multi-year marketing agreement

Travel + Leisure Co. and Allegiant Announce Multi-Year Marketing Agreement
Travel + Leisure Co. and Allegiant Announce Multi-Year Marketing Agreement (Representational image from Freepik)

Travel + Leisure Co. and Allegiant announced a multi-year marketing agreement, allowing both companies to grow their customer engagement through cross-company promotion.

The two travel companies will share promotional offerings to each other’s customers, providing offers to a broad spectrum of travelers. Allegiant, with more than 15 million Allways Rewards members, and Travel + Leisure Co., with more than 800,000 vacation ownership members and 3.5 million vacation exchange members, will each benefit from a highly engaged base of travelers.

“With more than 100 Club Wyndham and WorldMark vacation ownership resorts within 50 miles of an airport served by Allegiant, we have a highly complementary customer base who shares the desire for affordable family vacations,” said Scott Cavanaugh, vice president of strategic partnerships for Travel + Leisure Co. “This marketing agreement will allow us to accelerate growth by offering unique travel packages desired by our customers.”

Allegiant’s leisure-focused business model builds its schedule around vacation seasons, making air travel to world-class destinations convenient and affordable. The Las Vegas-based airline operates more than 550 routes in 125 cities across the United States, connecting vacationers to the people and places that they love most. The airline also owns Sunseeker Resort Charlotte Harbor, a hotel in Southwest Florida that features 785 rooms and premier amenities including world-class restaurants, a spa and a championship golf course.

The airline’s national award-winning loyalty program, Allways Rewards, is popular among customers for its simplicity in accruing and redeeming points on everything from airfare to hotel stays.

“At Allegiant, we believe that leisure travel is more than just reaching a destination. It’s about creating exceptional moments and lasting memories for our customers,” said Scott DeAngelo, Allegiant’s chief marketing officer. “Travel + Leisure shares the same vision, which makes them a perfect partner for us. We’re excited to work with them to enhance travelers’ vacation experiences.”


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