Over the past couple of years, the business landscape has become extremely competitive. Sometimes, it seems as if new companies are popping up every single day, turning this world into a crowded space where it’s hard to become visible and relevant.
That’s precisely one of the major reasons why even the most seasoned marketers are continuously looking for ways to create effective marketing campaigns, and, at the same time, take their firms to the next level.
A vast majority of them resort to printing advertising because it’s still an excellent way to convey your message and showcase how professional you are. If you haven’t considered this option so far, then you should go through this informative guide that’s about to accentuate its importance.
You’ll Distinguish Yourself From Others
A lot of companies today, resort to email marketing when they want to reach their prospective clients, which is completely okay, however, this marketing strategy can at times, be a bit pointless.
Why is that? Well, that’s because businesses tend to clutter their inboxes with a bunch of redundant stuff that they have seen a thousand times before. And if you also turn to this option, they will start perceiving your brand like every other.
Although you may find it time-consuming to print out huge amounts of print materials, what you need to remember is that’s something that’s going to separate you from the competitors. Consequently, you should take your time to go through the different options that you have at your disposal as far as this is concerned and choose the one that you find most appealing and useful for your organization.
Lots of companies opt for postcards, leaflets, brochures, flyers, and many others that will definitely make you look authentic.
You Will Build Trust With Your Consumers
The world we live in is exposed to fake news and information all the time (this refers particularly to digital information). However, when you provide your consumers with custom direct mail printing, you are, in fact, building your trust with them. This isn’t an assumption, but something that has been proven by various reports.
Namely, according to them, almost sixty percent of people perceive print materials as far more trustworthy than their digital counterparts. Generally speaking, direct mail is extremely popular and is capable of achieving phenomenal results with roughly eighty percent of households.
When recipients get them, they do not need to worry whether they will receive any virus, malware, or any other form of online threat that you can easily receive when you open digital materials.
You’ll Effectively Generate Leads With It
Even though digital marketing can bring pretty solid results when it comes to this, the truth is that print advertising is far more effective, making sure that your print messaging is actionable. Back in the day, when print methods came into play, they were dealing with certain obstacles, however, with the advent of the QR codes, marketers can now combine them with print methods to stimulate their prospective clients to take action.
QR codes are an excellent way to engage with your consumers, and, simultaneously, give them the reasons to take action. How do these codes work? They are actually very straightforward. All customers need to do is scan them by employing your cell phone camera, and they will immediately be provided with a link they can click on.
In other words, you can leverage QR codes on your print methods to capture details of the recipients. How come? Well, that’s because they’ll go to the landing page, where they’ll need to submit their information.
Campaigns That Contain Print Materials Are Almost 70% More Effective At Bringing New Consumers
According to numerous reports that were published, print marketing is generally very efficient and engaging, a lot more than digital advertising as far as attracting new customers goes. Now, this doesn’t mean that you should compare these two, but simply to weigh both of these alternatives to see which one will help you make a better campaign, and, concurrently, have better results.
Speaking of the previously mentioned reports, they have concluded that more than sixty percent of recipients actually read print ads, while approximately twenty percent of them read digital ads. This just goes to show how engaging print methods are in comparison to digital ones.
Print Materials Are Very Flexible
There are so many options when it comes to this at your disposal, starting from brochures, postcards, flyers, and many others. Although there’s no denying that all of them can work perfectly as stand-alone campaigns, it would be even better if you combined them with other marketing tools.
Since print materials are generally very flexible, you can mix them with lots of things and you’ll be able to reach people of all ages and walks of life. For instance, there’ll be people who will notice your ads and brand on social media platforms, because they utilize them on a regular basis.
On the flip side, there are those who aren’t so addicted to the digital world and who are more interested in palpable stuff. These people would be thrilled to receive your printed ads. The bottom line is that you can take the best of both worlds to reach different audiences. You’ll be able to do so precisely due to the flexibility that print materials offer.
Your Recipients Won’t Encounter Ad Blockers
When people receive emails they aren’t capable of reading them normally because they are constantly interrupted by various ads that are completely useless and irrelevant to them, which can make their overall experience pretty unpleasant.
In contrast, with print marketing, the situation is drastically different and that’s all because they do not need to deal with any ad blockers, making sure your customers have a smooth message delivery. This will not only make them a lot more engaged and invested in your services and products, but more focused too!
It appears as if print advertising is still very popular and it doesn’t plan on going anywhere anytime soon. That’s precisely why you should make use of it if you want to take your business up a notch.
Blog received on email
