Multiply Group Acquires Tendam, Doubling EBITDA and Expanding Global Reach
Multiply Group, the Abu Dhabi-based investment holding company that invests in and operates businesses globally, on July 23, completed its first major investment in Europe with the acquisition of a majority stake in Tendam, Spain’s second-largest apparel group by market share. The deal doubles Multiply’s operational EBITDA post-consolidation and expands its model to acquire standout […]
Popular Business Trends in the Dog Food Industry
The dog food industry is changing quickly. Pet owners are becoming more aware of health and nutrition, so businesses need to adapt. Pet owners want to invest in high-quality products that match their values. They seek brands that are transparent and relatable. As competition grows, keeping up with these trends is essential for success. Here […]
Speed Matters: How CDN Hosting Accelerates Website Performance
Imagine you’re standing in line at your favorite coffee shop. You’re in a rush, and the barista takes forever to process each order. Frustrating, right? Now imagine this same delay happening when someone tries to load your website. Every extra second your page takes to load is a lost visitor, a missed opportunity, a bounce […]
AdvoCare Onboards John Peirano as Vice President
AdvoCare International, LLC, a health and wellness consumer packaged goods (CPG) company, has welcomed John Peirano to the AdvoCare team as Vice President of Integrated Marketing. John has worked extensively in the CPG industry over his 15+ year career. “We are thrilled to have John joining us to lead our marketing efforts and help build […]
How to Build a Strong and Engaging Social Media Presence
Let’s be real — growing on Instagram isn’t what it used to be. It’s hard to stand out when you’re trying to make a name for yourself, get attention for your business, or just have your content put in front of more eyeballs. You post great photos, write fun captions, perhaps even ride on the […]
Global Trends in Social Media Marketing: How Instagram Leads the Way
Social media has transformed marketing. Back in the day, these were platforms that were simply online meeting places, but now, platforms such as Instagram, Facebook and TikTok are incredible tools that big businesses can use to tackle business. Out of these platforms, Instagram has been a leader of these platforms and has great marketing potential […]
Outdoor Industry Marketing: Winning Strategies and Trends for 2025
The outdoor industry continues to expand, offering brands a unique opportunity to engage a growing consumer base passionate about nature and adventure. Understanding the latest marketing strategies and industry trends is essential for outdoor brands aiming to connect authentically with their audience. As participation in outdoor activities rises and eco-conscious consumers seek authentic experiences, brands […]
Unlocked: Mobile and App Growth Summit
Martechvibe is proud to present the Mobile & App Growth Summit – an exclusive conference for mobile marketers, growth, product and monetisation leaders to grow their skills and their brands. The summit serves as a beacon for industry leaders, marketing professionals, and tech enthusiasts to converge and explore the latest trends, insights, and strategies in […]
Material Announces Appointment of Senior Leaders to Three Key Positions
Material, a leading insights, marketing and technology company, is pleased to announce the hiring of three new senior leaders. Maury Giles joins the company as SVP, Growth; Arun Kumar assumes the role of SVP and Global Data + Analytics Practice Lead; and Kate Whittle joins Material as SVP, Strategy + Innovation. Material combines deep human […]
Automotive Brands Channel New Marketing Strategy
Do you know which is the top-selling car in the world? Which is the top-selling two-wheeler in the world? Only a few might get the right answer. However, many will have an obvious common answer to the following questions – Which is the fastest production car in the world? Which is the costliest car in […]
