WPP partners with NVIDIA to build generative AI enabled content engine for digital advertising

NVIDIA and WPP (NYSE: WPP) yesterday announced they are developing a content engine that harnesses NVIDIA Omniverse™ and AI to enable creative teams to produce high-quality commercial content faster, more efficiently and at scale while staying fully aligned with a client’s brand. The new engine connects an ecosystem of 3D design, manufacturing and creative supply […]