Beyond the Dichotomy of Traditional and Digital Marketing

In an era dominated by digital marketing fervour, it is crucial to recognize the enduring significance of traditional strategies, particularly for brands that have diverse customer persona. The clamour for digital channels often overshadows the inherent complexities of non-digital products and services. A one-size-fits-all approach isn’t viable; each product/service demands a tailored strategy. While digital […]

Maximizing Safety in Rapid Urbanization with Value Engineered Electrical Products

In the fast-paced development landscape of emerging economies like Indonesia or Saudi Arabia, the role of electrical infrastructure cannot be overstated. As urbanization accelerates, so does the demand for reliable and cost-efficient electrical solutions. In this article, we delve into the pivotal role that value-engineered electrical products play in minimizing risks associated with urbanization. Affordability […]

Driving modernization of power infrastructure through value engineered electrical products

Power infrastructure is responsible for generation, transmission and distribution of electricity. In geographies where electrification happened almost a century ago, the demand for electrical consumption has way exceeded reserved capacity. This puts strain on an already stressed and aging electrical set up of public utilities like waste-water management and critical institutions like hospitals, laboratories, or […]