Leadpages Acquires Glorify to Enhance Conversion Campaign Tools for SMB & Enterprise Marketers
Leadpages announced on July 16 its acquisition of Glorify, an intuitive design platform for creating high-performing marketing assets. The acquisition marks a new era for Leadpages, trusted by thousands of SMB and enterprise brands—like Shopify and eBay—to drive leads through conversion-optimised landing pages. “Right now, AI is democratizing technology through point solutions, but that’s only compounding […]
Proven Marketing Tips to Expand Your Reach
When your business starts making a decent profit, there may come a time when you feel the need to expand. Growing your business can help you reach new heights, but it can also be a death sentence if it’s done carelessly or too rapidly. You’ll want to develop a growth strategy that focuses on long-term […]
SharkNinja Names Mike Harris Chief Innovation & Technology Officer
SharkNinja, Inc., one of a global product design and technology company, has appointed Mike Harris as Chief Innovation & Technology Officer. Harris, a tech trailblazer with more than 30 years of experience in consumer electronics, most recently served as Chief Product Officer for Ring and Blink, where he helped scale Amazon’s Smart Home portfolio into […]
DemandSkill Appoints Kevin Nolan as Director of Strategic Accounts
DemandSkill, an innovator in powerful Artificial Intelligence-based sales and marketing pipeline acceleration, named Kevin Nolan as Director of Strategic Accounts on July 9th. Nolan joins DemandSkill from Infuse, where he served as Director of Strategic Accounts. Nolan has held senior sales and demand generation positions with companies such as True Influence, Informa, and Demandbase. “The […]
How to Drive Growth with Targeted Home Services Marketing
Home service businesses have got to find the way to separate their business from everyone else in today’s oversaturated market. In an age when the majority of home service clients rely on the internet to find a company, through searches, reviews and social media, effective home services marketing is essential. Critic’s take To build a […]
Dion Brant Appointed as AEG Presents Asia Pacific President & CEO
AEG Presents, one of the global leaders in live entertainment, has announced the appointment of Dion Brant as President and CEO of AEG Presents Asia Pacific, effective immediately. The Melbourne-based Brant, who will continue in his roles at Frontier Touring both as CEO and on the company’s Board of Directors, will report to Adam Wilkes, […]
Wildix Unveils Wilma AI, Embedded Teammate for Smarter Business Communication
Wildix, one of the global leaders in Unified Communications as a Service (UCaaS), on July 3rd introduced Wilma AI, the embedded communication specialist powered by the company’s proprietary agentic AI framework. Now active throughout the Wildix ecosystem, Wilma turns everyday communication into intelligent, real-time execution. This announcement follows the company’s formal launch of agentic AI capabilities last […]
Why SaaS Companies Need a Custom SEO Strategy
In today’s rapidly evolving digital landscape, Software as a Service (SaaS) companies are working hard to revolutionise industries through innovative, game-changing solutions. However, even the most advanced and effective software can go unnoticed without the support of a well-planned marketing strategy. Search engine optimisation (SEO) plays a critical role in boosting visibility and attracting the […]
Beyond Traditional Advertising: How Interactive Marketing Drives Customer Loyalty
Advertising and marketing have changed dramatically in the last few years. Traditional advertising billboards and print ads still have their place. But modern audiences expect more than appealing visuals and catchy slogans. They crave connection and, more importantly, interaction. Indeed, interactive strategies are proving much more effective at building trust and long-term relationships. And one […]
Cards on the Table: How to Make Business Cards Work Harder for Your Brand
In a world of clicks, scrolls and digital overload, business cards might seem a little old-school. But when done right, they are still one of the most powerful and personal tools in your marketing toolbox. A business card is often the first tangible impression someone has of your brand. It is what you hand over […]
