Ibotta, Inc. (NYSE: IBTA), North America’s leading digital promotions network, recently announced it will serve as the exclusive third-party provider of CPG digital offers (excluding age-restricted items) to the 7-Eleven, 7NOW, and Speedway apps, reaching shoppers across more than 11,500 U.S. store locations. The partnership gives CPG brands a direct path to 7-Eleven and Speedway shoppers through the Ibotta Performance Network, with brands only paying when there is a verified sale of their product. This partnership expands Ibotta’s footprint into the convenience channel, bringing the accountability CPG brands rely on in grocery and delivery to one of the largest loyalty ecosystems in the market.
“7-Eleven and Speedway stores represent a significant opportunity for CPG brands with enormous purchase volume. We are excited to bring our leading digital offer content and best-in-class measurement capabilities to 7-Eleven, Inc.,” said Bryan Leach, founder and CEO of Ibotta. “This partnership gives our customers the same performance accountability they have in grocery and delivery, now in one of the hardest-to-reach retail channels in the country.”
Shoppers will be able to clip Ibotta-powered offers directly inside 7-Eleven, Inc. apps before purchasing in-store, at the pump, or via delivery, with rewards deposited directly into their 7Rewards or Speedy Rewards loyalty accounts. The Ibotta Performance Network brings closed-loop measurement capabilities to CPG promotions in the convenience channel for the first time at scale.
“At 7-Eleven, we are investing in the digital and physical infrastructure that makes every visit more valuable for our shoppers while driving volume for brands,” said Yaqub Baiani, Chief Product Officer at 7-Eleven. “Joining with Ibotta gives CPG brands a leading performance-based solution inside one of the most powerful loyalty programs in convenience retail.”
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