HTEC, one of the global AI-first engineering and digital product development companies, and Motion Applied are expanding their collaboration following a successful track record in developing advanced solutions across multiple industries. Motion Applied delivers engineering and technology solutions in motorsport, electrification and transportation, bringing 35 years of top-tier motorsport heritage and race-honed engineering excellence to the development of high-performance systems and their application beyond the track.
The two companies have worked closely on complex engineering initiatives, contributing to the advancement of high-performance, connected, and data-driven systems.
HTEC has played a key role in supporting the development of sophisticated systems by contributing expertise across embedded software engineering, system architecture, real-time data processing, and validation. Its teams have worked across the full product lifecycle while ensuring alignment with rigorous industry standards such as ISO 26262 and Automotive SPICE®.
“Our collaboration with Motion Applied demonstrates how sustained support can drive meaningful impact in complex, high-performance environments,” said Lawrence Whittle, Chief Strategy Officer at HTEC. “Our expertise in complex hardware and software embedded systems development and safety-critical engineering has been used to support the development of advanced solutions that are shaping the future, where the ability to act on real-time data is increasingly essential.”
Motion Applied’s latest “Smarter Motorsport Technology” award at the 2026 Smarter Sports Awards further underscores the impact of its engineering excellence and the value of its industry-leading solutions.
“HTEC has been an integral part of our engineering efforts, bringing both technical depth and flexibility to complex development challenges,” said Matthew Kitchin, Director, Programmes and Engineering at Motion Applied. “As we continue to evolve our solutions and expand into new areas, this relationship plays an important role in helping us deliver innovation to our customers.”
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